大湘西民族地区旅游新闻营销探析----以洪江市为例

摘  要
信息时代，新闻营销已成为大湘西民族地区旅游事业竞争的有利手段，是实现大湘西地区旅游事业跨越发展的科学选择；从洪江市旅游新闻营销案例分析可以发现，新闻营销在该区域已经受到高度重视，开展了系列实践，取得比较明显的效果，但在观念、系统整体和对新闻营销的本质理解上存在许多不足；大湘西旅游新闻营销需要有大思维，要遵循新闻传播规律，要立足于区域的社会现实和资源现实。充分结合新闻的本质规律，利用大众对新闻的可信赖度对特定人群进行营销，将对大湘西的旅游产生深远影响。

关键词
大湘西；旅游发展；新闻营销；新闻本质
         A Research on Tourism news marketing  in the Western of Hunan
            —— as an example of Hongjiang City Tourism News Marketing

Abstract
Information has become a major competitiveness of the western of Hunan minority areas tourism, it is a scientific choice to achive the goal-approve the product of xiangxi. Across the tourist information of Hongjiang city, we can found news Marketing In the region has been attached a great importance place, to carry out a series of practice, made more obvious effect. But there lack of understanding on the concept and the system as a whole and marketing information on the nature; big Xiangxi tourism marketing news requires big ideas, and to follow Dissemination of information laws should be based on the region's social reality and the reality of resources. Integrated the nature of information creactly, across the reliability about the news on a specific group of people, it will be have a profound impact on the tourism of the Wwstern of  Human.

Key words
The Western of Hunan;  Tourism;  Marketing information;  Nature of the news

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