《中国旅游报》旅游广告研究

摘 要
旅游广告是旅游企业市场营销过程中一种有效的竞争手段，随着市场竞争的加剧，旅游企业越来越意识到广告宣传在市场营销中扮演着越来越来重要的角色，本论文尝试对这一领域进行探讨研究。考虑到研究资料的可获取性，本文选取中国目前旅游行业最权威的《中国旅游报》2008年度上所刊登的广告作为研究对象进行了分析研究。本文主要分为四部分：第一部分对旅游广告进行了分类，并对每种类型广告内容进行了分析；第二部分分析了旅游广告的特点；第三部分分析了目前旅游广告存在的问题；第四部分在前面分析的基础上提出了若干建议。
关键词
旅游广告；广告营销；中国旅游报

A Research onTourism Advertising on China Tourism News
Abstract
      Tourism advertising is an effective means of competition in the process of tourism enterprises marketing .As market competition intensifies, more and more  tourism enterprises are aware of advertising in marketing to play an increasingly important role, and this paper attempts to research in this area. Considering the accessibility of research data, this paper selects the most authoritative "China Tourism News"in tourism field published in 2008 annal ‘ads for the study which were analyzed. This article is divided into four parts: the first part of the tourism classified ads and advertising content of each type of analysis; the second part of an analysis of the characteristics of tourism advertising; the third part of analysis of the current problems in tourism advertising; article in front of a four-part analysis based on a number of recommendations.

Key words
 Travel advertising; advertising marketing; China Tourism News 

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