关于景德镇陶瓷文化旅游的发展对策

摘要:  随着中国旅游业的迅猛发展，文化旅游已成为旅游的热点之一。景德镇作为中国著名的历史文化名城，江南山水秀城，发展陶瓷文化旅游，优势突出，意义非常，前景巨大。近年来景德镇陶瓷文化旅游业发展较快，但发展过程中旅游产品单一，旅游资源有待于进一步开发，旅游产业缺乏整体规划和统筹协调。制定具有景德镇特色的陶瓷文化旅游发展战略,打造旅游主导产业，提高景德镇陶瓷文化旅游核心影响力。利用资源优势，品牌优势，区位优势，地理优势，准确定位，统筹规划，开发具有景德镇特色的陶瓷文化型旅游精品,配以旅游营销和宣传,树立鲜明旅游形象，提升景德镇陶瓷文化旅游竞争力。
关键字：陶瓷文化，旅游业，景德镇，区位优势
Research The Development Of countermeasures On Jingdezhen Ceramic Culture And Tourism

Abstract:   With the rapid development of Chinese tourism, cultural tourism has become one of tourist hot spots. Jingdezhen, Chinese famous historical and cultural city, southern city landscape show, the development of ceramic cultural tourism, highlighting the advantages, great, great prospects. Jingdezhen ceramics culture in recent years rapid development of tourism, but tourism products in the development of a single, subject to the further development of tourism resources, tourism industry and the lack of a comprehensive and coordinated planning. Characteristics for a Jingdezhen Ceramic cultural tourism development strategies, to build the leading travel industry, Culture and Tourism to enhance the core of Jingdezhen Ceramic influence. Use of resources advantage, brand advantage, location advantage, geographical advantages, accurate positioning, overall planning, development of Jingdezhen ceramic characteristics and quality of cultural tourism, with tourism marketing and promotion, establish a distinctive tourism image of Jingdezhen Ceramic Culture and Tourism to enhance their competitiveness.

Key words:   Ceramic culture    Tourism    Jingdezhen   Advantage

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