中国石化加气站营销管理探究

 摘　要 
    目前，中国已经成为全球第二大能源消费国，随着天然气作为一种主要的能源进入到我们的生活当中，天然气的营销工作也在随着其市场化进程的不断加深而不断的拓展。中国的能源消费服务市场正在进入一个多元竞争的时代，为进一步满足日趋复杂的能源需求，中国石化提出了大力发展天然气产业的战略规划，而其发展历程正受到整个行业的关注。本文将借助STP、4P等市场营销学管理模型，从行业环境开始分析，对中国石化加气站的营销战略及其策略进行深入的探究，并提出相关的建议，以期对我国能源事业的发展有所裨益。
 关键词：中国石化；加气站；营销管理
Abstract

At present, China has become the world's second largest energy consumer, with natural gas as a main source of energy stepping into our life, the marketing management of the natural gas has become more and more important. China's energy consumption services market is entering a multivariate the age of competition, in order to further satisfy increasingly complex energy demand, Sinopec put forward the developing natural gas industry's strategic planning, and its development is attracting the industry's attention. This article will use STP, 4 P marketing management model, starting with industry environment,to analyze the marketing management and strategy of the Sinopec gas stations and putting forward related suggestions ,so as to enhance the development of national energy undertakings.

Key Words:Sinopec; gas stations; marketing management

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