19元店的营销机会分析——以张家村店为例

摘 要

本文主要对郑州市罗山19元店市场的现状，所面临的环境的描写，从罗山19元店所面对的目标市场上的消费者的需求特点，购买能力，购买特点等方面分析了它的巨大潜在市场以及目前罗山19元店所存在的各种问题，比如说店面中产品数量和质量的缺陷，营销手段的单一，店面陈列的不合理，售后服务空白等，并对这些问题进行了分析研究，提出了解决这些问题的建议：提高商品的质量和增加数量，强化店铺的商品陈列，大力推行店铺促销，提高店铺的服务，通过优质的服务提高“店誉”等。随后并对罗山19元店的发展作出了展望。虽然罗山19元店才发展没多久，但是这作为一种新兴的销售方式，它会成功的，这只是时间的问题。就目前来说，罗山19元店是出现了很多问题，这些问题越来越成为这种销售方式，以及罗山19元店继续发展的很大阻碍了，所以，罗山19元店、同价销售法要进一步发展，就一定要合力解决这些问题，真正的面对市场进行生产与经营。

关键词：同价销售法; 范围供应商; 数量限购法; 供应商的管理
Abstract

In this paper, I descript the Zhengzhou City Luoshan 19 yuan shop’s market condition, the environment, and Analysis the the target market, consumer demand characteristics, the ability to purchase, purchase of Luoshan 19 yuan shops facing. and we can get other aspects of the characteristics of its big potential market and the current 19 yuan shop Luoshan the existence of various problems, for instance, stores in the quantity and quality of product defects, a single means of marketing, store display of unreasonable and after-sales service gaps, and these issues. Analysis, the solution of these issues: improving product quality and increase the number of shops to strengthen the display of goods, and vigorously promote the implementation of shops, stores improve the services, improve service quality through the "shop reputation." Luoshan 19 yuan and then stores the development of the future. Although the Luoshan 19 yuan shop not long before development, but as a new sales method, it will be successful, and this is a matter of time. At present, Luoshan 19 yuan shop there is a lot of problems, these problems become more and more such sales, and the Luoshan 19 yuan shops continue to hinder the development of large, so Luoshan 19 yuan stores, with sales prices Law to further develop, we must work together to solve these problems, the real face of the market for production and management. 

Key words: Sales for the same price ; The scope of providers; Restriction of the number of law; The supplier's management

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