网络信用机制与风险研究——以淘宝网为例

摘要：信用问题是制约电子商务发展的主要瓶颈，目前国内C2C电子商务网站所提供的网络信用机制在一定程度上保证了网络交易的安全，但或多或少存在着一些问题。文章通过对网络信用机制的特点、意义及弊端进行简单的阐述分析后，以国内最为流行的淘宝网为研究对象，综合评述分析其存在的信用风险问题以及挖掘出一些潜在的问题，最后针对这些问题通过研究、分析提出一些相应有用的解决方案和改进措施。

关键词：网络信用机制；淘宝网；风险研究；解决对策

Research of the Network Credit Mechanism
——The Credit Mechanism and Risk Study of Taobao

Abstract: Credit problem is a major bottleneck restricting the development of e-commerce, the current domestic C2C electronic commerce website provides a net credit mechanism to a certain extent, ensure the network security, but there does exist some problems. This article through to the network credit mechanism characteristics, significance and shortcomings are simply discussed after analysis, to the most popular taobao.com as study object, a comprehensive review of its analysis of the problem of credit risk and dig out some potential problems, finally aimed at these questions through research, analysis and puts forward some useful solutions and improvement measures.

Key words: network credit mechanism; Taobao; risk study; countermeasures

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