企业核心竞争力探究——以春兰集团为例

摘  要

进入21世纪，经济全球化趋势进一步强化，企业核心竞争力日益成为国内外理论界和企业界的热点问题。一个企业要在日益激烈的国际市场竞争中立足脚跟，必然要紧跟经济全球化趋势着力提升企业的核心竞争力。然而国内外经济学界由于对企业核心竞争力理解的视角和层面不一致，在核心竞争力是什么，如何增强企业的竞争力等方面看法不一，到目前为止，企业的核心竞争力并没有一个权威诠释。本文将从我国企业的现实发展状况出发，紧跟国内外企业核心竞争力的发展趋势，着重阐述战略管理和技术创新对企业竞争力的提升作用，并以中国著名企业春兰集团为例分析其发展历程中的成功因素，以期从中获得一些启示，得出有益的结论，为中国企业提升自身的核心竞争力，获得长期的生存发展提供一些借鉴。

关键词：核心竞争力  战略管理  技术创新   

ABSTRACT

Entering the 21st century, the corporate core competence has become a hot issue in both theoretical and corporate circles in the background of enhanced economic globalization. To root in the fiercely competitive global market, an enterprise has to catch up the pace of globalization and focuses on improving the corporate core competence. However, the interpretative perspectives and levels of core competence differ between the domestic economic scholars and its foreign counterpart. Concerning the issues like what’s the core competence and how to improve it, there is no authoritative interpretation yet. The disquisition keeps track on core competence developmental trend of domestic and foreign enterprises, and focus on describing the promotional effects of strategic management and technological innovation on company competency on the basis of the development status quo of domestic enterprises, while at the same time analyzes determinative factors of Chunlan group's success, the helpful results and inspirations from which would provide some references for core competence enhancement and sustainable survival and development of Chinese enterprises.

Key words: the corporate core competence   strategic management
          technological innovation

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