基于新媒体营销策略的小米手机市场分析

在互联网信息时代，新媒体营销策略顺理成章地成为了当下适合的营销方式，受到国内外不同企业的关注。对于新媒体营销策略使用较为成功的案例是小米手机的微博营销方式。本文在综合叙述新媒体营销策略的现有发展现状所在的基础上，特别针对小米手机的市场占有程度，以及其营销策略的实施过程等方面，利用营销理论知识对目前小米手机的新媒体营销策略的实施现状与发展趋势进行探讨。在分析小米手机新媒体营销策略的基础，指出其成果的关键要素，可以适用于国内同类型企业。同时，也指出其存在的问题，并给出一些可能的改进策略，为新媒体营销策略的实施与广泛应用提供理论支持。

关键词：新媒体；小米手机；营销；微博；微信
 

Analysis of millet mobile phone market based on new media marketing strategy
Abstract: In the Internet information age, the new media marketing strategy, as a kind of marketing method conforming to the times, has attracted the attention of different enterprises at home and abroad. For the new media marketing strategy, the more successful case is millet mobile phone micro-blog marketing. Based on the summary of the development status of new media marketing methods, especially for the millet mobile phone market share, as well as its marketing strategy implementation process, discusses the implementation status and development trend of new media marketing strategy millet mobile phone currently using the marketing theory of knowledge. Based on the analysis of the new media marketing strategy of millet mobile phone, the key elements of the new media marketing strategy can be applied to the same type of enterprises in china. At the same time, it also points out the existing problems and gives some possible improvement strategies to provide theoretical support for the implementation and extensive application of the new media marketing strategy.

Keywords: new media; millet mobile phone; Marketing; micro-blog; WeChat

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