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A公司企业发展战略研究


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【摘要】

A公司企业发展战略研究

随着市场经济的发展和全球化进程的不断加剧,我国企业将日益面临纷繁复杂的竞争,特别是那些缺少政策垄断和缺乏技术壁垒的企业,如何正确地运用企业战略管理思想和正确地执行决策,对企业发展极其关键。本文方通过对A公司现状入手,运用PEST分析方法对企业所处的外部宏观环境进行分析,应用SWOT模型分析工具对公司的内部环境进行分析,包括企业素质、经营网络、企业资源等方面,分析企业内部的优势和劣势,以及企业面对外部环境的机会与威胁,并在此基础上提出了公司的总体战略。通过研究,具有提升自我研究和分析企业能力,同时也具有现实的研究价值。
关键词:企业发展战略;PEST分析;SWOT模型
 


 

ABSTRACT
With the market economy developing and the globalization spreading, the enterprises in China are confronted with numerous and complicated competition, especially to the enterprises that run short of the policy monopoly and technique rampart. It is very sticking point to develop the enterprise how to invest rightly and perform decision making well. This thesis analyzed the macro-surroundings of the enterprise by the PEST means. Using the analysis tools of SWOT model analyzed the inner surroundings of A company including enterprise diathesis, management network, enterprise resource etc. and the opportunity and the menace of outer surroundings that the enterprise confronted. By this thesis, penman felt the ability of self-research and enterprise analysis enhanced, meanwhile, it is provided with the research value.
Key Words: Development Strategy; PEST; SWOT


 

 

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