企业产品设计问题研究

当今国内外的企业竞争愈来愈激烈，企业产品设计逐渐成为一个企业发展和立足的重要因素。企业产品设计，就是把产品进行优化，突出其特殊的功能，把产品进行特殊形象识别，与大众产品形成明显的视觉，让该企业产品与其他产品形成鲜明对比，并且吸引消费者并接受它，让其更好的服务人们的生活。产品设计可以创造创意的商业模式，产品和服务，以满足客户潜在的需求，从而获得更大的利益，让企业具有更强竞争优势。面对日益激烈的企业市场，企业产品设计与更新具有整合平衡资源，使其占据一定的主导地位具有特殊的意义，对企业创新和企业持续发展奠定了扎实的基础。本文阐述了企业产品设计的重要意义，企业产品设计要树立正确的观念，企业产品设计过程与企业产品设计战略，优秀的企业产品设计为提升企业核心竞争力提供了一定的理论依据。
关键词：产品设计；观念；过程；战略

ABSTRACT
Since the current competition among domestic and foreign enterprises are increasingly fierce, the enterprise product design has become an important factor during the process of enterprises’ development. Product design refers to realize the value by optimizing product, highlighting its special function, through unique image recognition, forming a distinctive visual effect, which is obviously different from mass products, attracting consumers to accept it. In the face of increasingly severe market competition, products’ design and update have a special meaning to resources balancing and the dominant position occupying, which would lay a solid foundation for the enterprises’ innovation and sustainable development in the future. This paper expounds the important significance of enterprise product design, and the necessity to establish a correct concept of the enterprise; Excellent product design process and design strategy also provide a certain theoretical basis for enhancing the core competence.
Key words: product design; concept; process; strategy

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