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沃尔玛在中国的营销策略

字数:5000字, 类型:论文|原创|付费, 附件:开题|综述

【摘要】

沃尔玛在中国的营销策略


  沃尔玛进入中国几十年来,虽然其相对保守的经营风格使其并没有取得与美国本土相似的增长速度,但是凭借其强大的财力支持,现代化的技术支撑,多年的中国市场营销经验的积累,沃尔玛在中国零售业市场迅速走强,抢夺内资零售业市场份额已有一定的趋势,通过对沃尔玛对其中国市场营销进行SWOT分析,进而分析其在中国的市场营销策略,最后为我国零售企业的发展和国际化提供一些有利的经验。

关键词:沃尔玛;中国市场;营销策略
Abstract
  Wal-Mart has been entering china several decades. Although with relatively conservative managing style its growth speed wasn’t as fast as in America. But Wal-Mart has become stronger in Chinese retailing market in favor of huge financial and modern technology supporting. It has the tendency of stolen domestic retailing market share. Through SWOT analysis the marketing of Wal-Mart in china and its marketing strategy. We can develop and globalize our domestic retailing enterprises from their experiences.

Key Words: Wal-Mart; Chinese market; Marketing strategy

 

 

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