海豚出版社研究

海豚出版社完成了从一家中小型出版社成长为今天的专业少儿出版集团的完美蜕变。它一直秉承着做好书的理念，追求卓越品质。本文首先简要阐述了海豚出版社的发展历程，介绍了其发展过程中的转折点。细致分析了其发展优势，采用了以点带面的方法进行研究，从图书的选题、编辑、装帧设计等方面来凸显海豚出版社的出版特色，同时也结合了一些具体实例来进行论证，更加具体形象具有说服力。除此之外，本文对其发展过程中存在的不足也做了分析。从优势和不足两个方面对海豚出版社进行分析解构，形成对海豚出版社全面而细致的认识和了解。

关键词：海豚出版社；儿童图书；优势特色；不足
Abstract

Dolphin press completed its growth from a small press for professional children's Publishing Group perfect transformation today. It has been adhering to the concept of making quality books ,  striving to excellent quality. This paper describes the development history of dolphin press briefly, introduce the turning point in its development process.The author mainly analyzes the development advantage of it in more detail, used the method of fanning out from point to area to study,to highlight the dolphin press publishing features from the selection, editing, graphic design and so on, in the meantime I combined with some specific examples to demonstrate,to make it more concrete and persuasive.Moreover, the problems in its development are also analyzed by the author. The analysis on the dolphin press from two aspects of advantages and disadvantages,come into the comprehensive and concrete understanding of dolphin press.

Keywords: Dolphin press;Children’s books; Advantages; Disadvantages

目　录
一、海豚出版社的独特之处 1
（一）质量是制胜的重要因素 1
（二）注重网络和传统宣传的结合 4
（三）精品图书的出版理念和现代企业管理模式并行  5
二、发展中的存在的不足 6
（一）对现代中国的宣传相对较弱 6
（二）版权意识需要加强 7
（三）新兴媒介和图书产品的融合度不高 7
结语 8
参 考 文 献 9
谢　辞 9

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