女装网络营销模式研究及策略探讨

全球经济发展已经进入信息经济时代，中国服装电子商务步入爆发式增长时期，B2C服装网络购买引发了消费方式的变革，服装网络营销之间、网络营销与传统营销方式之间竞争激烈。本文以女装网络营销为切入点，通过4p分析中国女装网络营销模式的现状及存在的问题，并结合成功女装网店的网络营销模式，深入探讨中国行之有效的女装网络营销策略，特别强调在激烈的女装网络营销中，并不是单纯和其他商家比拼价格的高低，而是必须要有属于自己店铺的女装“调性”，做出自己的特色，才会拥有固定的客户群。
关键字：女装；网络营销模式；策略

Analysis of the Women's clothing network marketing mode and strategy study
Abstract: Global economic development has entered the era of information economy. In the period of Chinese clothing e-commerce into explosive growth, B2C clothing network purchasing lead to a change in patterns of consumption, between clothing network marketing, network marketing and traditional marketing way between the fierce competition. Based on women's clothing network marketing as the breakthrough point, through the 4p analysis of the status of China's women's network marketing model and the existing problems, and combined with the network marketing mode of women's clothing store, explore effective women's network marketing strategy in China, with particular emphasis on the heat of the women's network marketing, is not the pure competition and other businesses of high and low prices, but must have their own shops couture "tonality", to make their own characteristics, which will have a fixed customer base.
Key words: women’s clothing; network marketing ; strategy study

*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】