体验营销在非营利组织中的应用分析

在当今中国社会经济体制改革不断深化，市场经济体制得到大力发展和全面建设的背景下，体验营销在企业中被广泛认可和大力应用，与此同时，随着社会文明的快速提高和不断推进，非营利组织得到广泛认可并形成一种盛行的趋势，因此在非营利组织的领域中应用体验营销毫无疑问具有着强大的吸引力。本论文希望通过对非营利组织、非营利组织营销以及体验营销的的概念、发展趋势、以及相互联系的深入研究以寻求体验营销在非营利组织中的实施方法及体验营销在非营利组织中的策略组合，从中得到启示并提出自己的见解。

关键词：体验营销；非营利组织营销；营销策略
 
Abstract

In recent years, the reformation of Chinese social and economic system has been deepen continually, and economic system of market, under the background of the comprehensive construction, has been access to develop strongly, experiential marketing in the enterprise has been widely recognized and applied, at the same time, with the rapid improvement of the social civilization, nonprofit organization has been widely recognized and has produced a kind of popular trend. Therefore the application of experiential marketing in the field of nonprofit organization undoubtedly has a strong appeal. This paper wants to find a method the implementation of experiential marketing and the combination of experiential marketing strategy in nonprofit organization through the study of the concepts of nonprofit organization, nonprofit organization marketing, experiential marketing, development trend, and the relation of each other. Finally I want to get inspiration and put forward my own opinions.

Keywords: Experiential Marketing；nonprofit organization marketing；marketing strategies

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