滁州好人正能量营销传播影响因素分析研究

本文主要从好人正能量相关理论解析为切入点出发，对滁州市好人正能量营销传播即滁州市传统营销传播和滁州市新时代下的新营销传播现状发展特点及滁州市在对好人正能量进行营销传播的过程中所形成的相关特有特点如正能量鼓励文化和滁州市全民传播好人正能量等。据此来以便观察滁州市好人正能量营销传播中存在的问题以及研究正能量营销传播中的影响因素，并根据此提出对于滁州市好人正能量营销传播有促进作用的传播建议。 
关键词：好人正能量；营销传播；传统营销；新营销
Analysis and research on influencing factors of positive energy marketing communication communication in Chuzhou
Abstract:This article mainly embarks from the good positive energy related theoretical analysis as the breakthrough point, to the good people of Chuzhou positive energy of Chuzhou city of marketing communication that is under the traditional marketing communication and the new era of Chuzhou characteristics and present situation of the new marketing communication development of Chuzhou in the marketing communication of the good positive energy in the process of the formation of the relevant special characteristics such as positive energy to encourage the dissemination of national culture and positive energy. Accordingly to Chuzhou to good positive energy problems existing in the marketing communication as well as the influence factors of marketing communication research is energy, and for the good people of Chuzhou are proposed according to the positive energy has spread Suggestions to promote the role of marketing communications.

Key words: Good person positive energy；Marketing communications；The traditional marketing；New marketing

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