案例,spss,数据分析

浅析微信朋友圈化妆品营销的利与弊


全文字数:9000字左右  原创时间:<=2022年

【内容摘要】

浅析微信朋友圈化妆品营销的利与弊


随着改革开发以来,中国不断进步,市场营销的方式也日益更新,上世纪八十年代传统的当面交易是主要的交易方式。随着新时期以来,科学技术的迅猛发展,对中国的社会经济和各级人民的思想带来了巨大的变化。特别是科学技术的迅猛发展催生了越来越多的交易方式与购物方式,到目前为止,电商所占的金额,在我国内外商品贸易大家庭的顶梁柱,占据十分重要的位置。以阿里巴巴集团公司的淘宝,天猫购物,还有唯品会、京东等,我们可以看到商品互联网交易渠道数不胜数,而近些年来,不知不觉中,我们几乎每一个人都已经被微商包围,打开你的手机朋有圈,绝大多数人都会发现朋友圈里好多在卖东西的微信朋友,不管你接受不接受,它就在你的身边,如影随形,霸占朋友圈页面。

关键词:微信,化妆品营销,渠道,接受度
Abstract: with the reform and development, China has made continuous progress and the way of marketing has been increasingly updated. In the 80s of last century, the traditional face - to - face transaction was the main way of trading. In the past serial years ,the technology and science has changed very much. In particular, the rapid development of science and technology has brought more and more ways of trading and shopping, and so far, the amount of the electronic commerce occupies a very important position in the big family of domestic and foreign commodity trade. With Ali baba groups .we can see that the Internet trading channels are innumerable, and in recent years, almost everyone has been surrounded by micro merchants, open your mobile phone and have a circle, most people will find a circle of friends. A lot of friends who sell things, whether you accept it or not, it is around you.

 

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