旅游景点与旅行社的互惠模型分析大量实例表明，通过利他式互惠，两个合作的有机体能获得更大的利益，这有利于两个有机体之间的长期合作．旅游景点与旅行社是旅游文化产业的两个重要组成部分，两者之间经常有利益的往来，因此建立旅游景点与旅行社的互惠模型对两者的合作与发展有重要的意义．
博弈论是分析互惠行为的有力工具，研究生物种群共生进化又经常使用Logistic方程．利用博弈论中的知识和Logistic方程建立了两个旅游景点与旅行社的互惠模型，并分别给出了模型的均衡解，对均衡解做出了分析和讨论，建立的模型对旅游景点与旅行社的互惠合作提供了理论依据．由博弈论得出的均衡解为“一报还一报”策略，由Logistic方程得出的均衡解为一对均衡点，解的稳定性解释了两者之间能否实现长期合作．最后，分析了模型的优缺点并提出展望，希望通过以后的学习与努力，通过社会各界人才的研究，建立更加完善的旅游景点与旅行社的互惠模型．
关键词 旅游景点 旅行社 互惠模型 博弈论 Logistic方程 均衡解
Reciprocity Model Analysis of Tourist Attractions and Travel Agency
Abstract A large number of instances show that the two organisms have greater benefits through altruistic reciprocity, which is conducive to long-term cooperation between the two organisms．Tourist attractions and travel agency is the leading tourism made a great contribution for the development of the tourism industry, there is often the interests between the two exchanges, so tourist attractions and travel agency of reciprocity model is set up for the cooperation and development an important significance．
In this paper, we use theoretical knowledge of the game theory and the Logistic equation to establish the model of two tourist attractions and travel agencies．And the equilibrium solution of the model is given respectively, and the theoretical solution is given to the equilibrium solution．The model established in this paper provides a theoretical basis for the mutual cooperation between tourist attractions and travel agencies , so that the cooperation between the two reaches a win-win situation．The equilibrium solution of Logistic equation is a pair of equilibrium points, and the stability of the solution explains whether the equilibrium solution between the two can be long-term cooperation．Finally,the article has a analysis in advantages and shortcomings of model, also in future prospects aspects hope to finish more perfect analysis for scenic sports and efforts,and the research of talent people from all aspects in society．
Keywords Tourist attraction Travel agencies Reciprocity model Game theory Logistic equation Equilibrium solution
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