案例,spss,数据分析

在线品牌传播的引爆模型研究--基于小米手机和魅族手机的对比分析


全文字数:18000字左右  原创时间:<=2022年

【内容摘要】

在线品牌传播的引爆模型研究--基于小米手机和魅族手机的对比分析引爆点理论解释了引起潮流的关键因素,包括个别人物法则、附着力法则和环境威力法则。本论文在解析引爆点理论和相关概念的基础上,从市场营销角度建立在线品牌传播的引爆模型,采用案例研究法,对小米手机和魅族MX手机进行对比分析。研究结果证实引爆点理论适用于在线品牌,完善国内在此方面的研究,为进行在线品牌传播的企业提供借鉴。
【关键词】引爆模型;在线品牌;小米手机;魅族MX手机
The Tipping Point Model of the Online Brand Communication: Multi-case Analysis of MI Phone and Meizu MX
 
【Abstract】The tipping point theory explained the key factors of the trend arose, including The Law of the Few, The Stickiness Factor and The Power of Context. Based on the summary of what have been researched and explanation of relative concepts, this article develops a model in the view of marketing and deeply studies the MI phone and Meizu MX through multi-case study method. Result of the research proves that tipping point theory is applicable to online brands and fills the gap in this field, providing a reference for online brand communication companies.
【Key words】The tipping point model; online brand; MI phone; Meizu MX

 

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