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招商银行竞争战略分析


类型:案例|25000字, 类别:原创|系数:6, 附件:开题报告|文献综述

【摘要】

招商银行竞争战略分析本文以股份制商业银行中的佼佼者——招商银行为研究对象,结合所学战略管理的理论知识,首先通过PEST分析,五力模型分析,主要竞争对手分析等工具对招商银行的外部环境进行深入分析,得出其机遇和挑战。同时,从人力资源、财务水平、市场营销、业务发展和内部控制几个方面对其内部环境进行分析,得出其优势和劣势。其次,对企业进行SWOT分析,从而制定出招商银行应采取的战略。最后提出对企业的良性发展有一定成效的建议。
【关键词】招商银行;股份制商业银行;战略分析;战略选择与制定
The Analysis of the competitive strategy of China Merchants Bank
 
【Abstract】In-depth analysis of the leader in the joint-stock commercial banks-China Merchants Bank as the object of study, Combined with theoretical knowledge of the strategy management, firstly, through the PEST analytical technique, Porter’s five forces model,  main competitors analysis for the external environment for China Merchants Bank, obtained its opportunities and threats.  At the same time, from human resources, financial level, marketing, business development and internal control of its internal environment to analyze, draw its strengths and weaknesses. Secondly, SWOT analysis, which would set out the strategy of China Merchants Bank to be taken. Finally the paper comes up with some suggestions with positive results for the healthy development of the enterprise.
【Key words】China Merchants Bank,Shareholding Commercial Banks, Strategic Analysis, Strategic decision-making and choice

 

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