女大学生消费现状及问题研究——以xx学院为例

消费是人类社会生产生活中不可或缺的环节，人类的生活离不开消费。本文研究女大学生消费行为，从中得出女大学生消费的特点以及存在的问题，提出对策帮助女大学生树立正确的消费观。本文采用问卷调查、资料查找和采访等方法收集女大学生消费行为现状，在对收集资料的研究中发现大部分女大学生都能够做到理性消费，但仍然存在一小部分女生可能存在非理性消费行为，表现在冲动消费、攀比消费、随意性消费等方面，对女大学生的正确引导需要从社会、家庭、学校、学生自身全方位共同进行，帮助女大学生树立正确的消费观，对学生自身的发展和国家未来的发展具有重要意义。

关键词：女大学生；消费；消费行为

Research on consume behavior and problem of female college students in Chuzhou university

Abstract:Consumption is most important thing for human’s life. People can’t live without consuming. The thesis is about the consume behavior of college students. And from the thesis we can get the feature and problem of college students,and help students change the consume behavior.  The thesis uses questionnaire survey and collect date and interview to know the behavior of students. Most of the students’ consume behavior is right in this survey,but there are a little students’ consume behavior is wrong. We from the behavior of buy something can get the conclusion. How to change the problem? It’s need society,school and parents and students get together to solve. It’s very important for our country.

Key words: female college students;consumption;consumer behavior

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