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英汉商务写作中的文化指向性研究


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【摘要】

英汉商务写作中的文化指向性研究

国际间的贸易活动也日益频繁,商务信函作为国际商务往来的重要途径地位也越发重要。众所周知,文化因素在国际商务活动中发挥着重要作用,因此,商务写作也不可避免地必须面对文化差异带来的影响。在国际商务活动中,人们必须意识到文化差异队商务活动造成的影响,从而有效地避免在交流中所引起的误会。首先,本文简要介绍了商务写作及其中存在的不同文化因素,其次,本文通过分析对中英信函的分析,阐述商务信函中的具体文化差异及其对商务信函写作带来的巨大影响,并分析造成这些文化差异的具体原因,以及提出在进行商务信函写作的过程中应对文化差异影响的措施,以减少由于文化差异所带来的各种误解与不便,以便在国际商务活动中达到有效准确的交流。

关键词:文化差异;商务写作;影响;解决措施
Business writing is now more important and serves as one of the main means for business activities,As we all know, culture has played a very important role in international business, so business writing has to face this influence. Business letters written in different language have different cultural directions. People in business field would not have efficient conversation without knowing the cultural directions in business writing. Business world all need to be aware of those influences in order to avoid misunderstandings when doing business. This thesis aims to analyze the different cultural elements that exist in business writing and then points out the influence they have brought to business writing. First of all, it is to give a brief introduction to business writing and the different cultural elements that exist in business writing. Then, it aims to analyze the cultural differences and then makes a comparison between Chinese and English business writing to see how these cultural elements affect business writing. Also, it will explain briefly the causes of cultural differences and tries to offer some solutions to cope with the influence of cultural differences when writing business letters so as to achieve effective communication in international business activities.

Key Words: Cultural differences; Business writing; Influence; Solutions

 

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