中小企业微信营销策略研究

目前我国中小企业有4000万家，占据了我国企业总数的大部分，它在促进我国国民经济发展、缓解就业压力等方面发挥着无可替代的作用。但与大型企业相比，中小企业在人、物、财等方面仍然处于劣势。在移动互联网时代的背景下，微信营销以低营销成本，高传播速度和精准客户定向等优势与中小企业营销需求实现了更佳的匹配。但是中小企业在开展微信营销时的实际运用上确实存在很多问题。本文将通过实际调查、资料查询等方法来探究中小企业微信营销的具体营销策略，分析和总结微信营销中出现的营销问题，并根据现实问题提出相关对策。
关键词：中小企业；微信营销

Research on Wechat Marketing Strategy of Small and Mediumsized Enterprises

Abstract:At present, there are 40 million SMEs in China.It plays an important role in promoting economic development and solving employment issues.However, compared with large-scale enterprises, SMEs are still at a disadvantage in terms of people, goods, and finances.In the context of the mobile Internet era, WeChat Marketing achieved a better match with the marketing needs of small and medium-sized enterprises with advantages such as low marketing cost, high transmission speed, and accurate customer orientation.However, there are still many problems in the practical application of SME WeChat marketing.This article will explore the specific marketing strategies of SMB WeChat marketing through actual investigations, data enquiries, and other methods.Analyzing and summarizing its marketing problems in WeChat marketing and propose solutions to this problem.

Key words: SMEs；Wechat marketing

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