浅析UGC模式对传统旅游业发展的影响——以xx地区为例

滁州市旅游业线上发展，是现行网络环境下旅游业未来发展的必然趋势，是实现第三产业飞速发展的可靠道路。因此增加用户粘性的UGC模式的应用，在旅游业发展过程中起到不可替代的作用。以滁州市旅游业发展为例，滁州市旅游业存在缺乏创新、信息化基础薄弱、信息共享性差等问题，其主要是缺乏创新意识、信息化意识等原因引起的，缺乏创新意识、信息化意识等原因引起的，因此利用UGC打造网络共享旅游社区、加强旅游业信息化基础、加大政府网络监管力度等方面的改革有利于滁州市旅游业发展。

关键词：UGC模式；旅游业；旅游信息化

On the Influence of the UGC Model on the Development of Traditional Tourism——Take Chuzhou for example

Abstract:The online development of tourism in Chuzhou is the inevitable trend of tourism development under the current network environment, and it is a reliable road to realize the rapid development of the tertiary industry. Therefore, the application of the UGC model that increases the viscosity of users plays an irreplaceable role in the development of tourism. Taking the development of tourism in Chuzhou City as an example, the tourism industry in Chuzhou City has problems such as lack of innovation, weak informatization foundation, and poor information sharing. It is mainly caused by the lack of innovation consciousness, informatization consciousness and other reasons, lack of innovation consciousness, informatization consciousness and so on. Therefore, using UGC to build a network sharing tourism community, strengthen the tourism information base, and increase the government's network supervision are conducive to the development of tourism in Chuzhou City.

Keywords: UGC mode; Tourism; Tourism Informatization

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