从传播的5W模式看现阶段纪录片的特征与发展——以《鸟瞰中国》为例
随着大众传播环境的不断变化,媒介技术的不断改进,如今纪录片为取得更好的发展,不得不适应新的传播需求。本文将从传播的5W模式出发,以美国国家地理频道打造的《鸟瞰中国》为例，将“5W”的几个层次衔接起来，构成完整的分析系统，对当前纪录片的角色定位、拍摄手法、传播效果及渠道等方面的的分析，探讨了当前纪录片的发展现状与特征，并总结出当前纪录片要在新形势下取得良好发展必须要有准确定位,有效传播,品牌意识，同时立足本土、博采众长。
Abstract: With the changes of mass communication environment and media technology of continuous improvement, and now the documentary to achieve better development, had to adapt to new communication needs. This article will spread 5W model, taking the National Geographic Channel to create a "China from above" for example, 5W model would link up several levels, to form a complete analysis of the system of the documentary role positioning, shooting techniques, communication effects and channels of the analysis, to explore the current documentary development status and characteristics, and summed up the documentary in new situation has good development must have accurate positioning and effective communication, brand awareness, and based on the local community, learning advantages and absorbing.
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