从新闻伦理看大众传媒的社会责任

在现代生活中，传媒作为传播信息的载体承担着重要的社会责任，一方面要求传媒必须把握正确的舆论导向，引导社会大众文化向健康积极的方向发展，另一方面也需要传媒从业人员处理好经济效益和社会效益的关系。构建社会主义和谐社会不仅需要系统的制度结构、机制转换、观念变更、理论创新，更重要的是对社会资源进行优化配置、开发和整合。作为整合社会资源、协调社会发展公共平台的大众传媒，其作用不可忽视。
关键词  新闻伦理 大众传媒 社会责任
In modern life, as a carrier of information transmission media assume an important social responsibility, requirements on the one hand, the media mustgrasp the correct guidance of public opinion, guide the social development of mass culture to the healthy and positive direction, on the other hand also needmedia practitioners deal with the relationship between economic and social benefits. Building a socialist harmonious society needs not only the institutional structure, mechanism transformation, changing concepts, theoretical innovation system, more important is to optimize the configuration,development and integration of social resources. As the integration of social resources, and coordinate the social development of public platform of mass media, and its role can not be ignored.

Key Words  journalistic ethics and the news media and social responsibility

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