微信营销中的广告策略研究

  微信营销是伴随着移动互联网的兴起而产生的一种新型的营销模式，发展至今已经深入人们的生活，而广告则在企业进行微信营销时必然采取的措施。微信的涵盖用户广，包括各行各业以及各个年龄段，这将方便不同企业在进行微信营销时，进行目标群体的定位筛选，实现精准营销。不同企业在进行微信营销时，广告的策略也不同，朋友圈、公众号、第三方合作；图片、文字、视频、推文、活动发布等等方式。根据对目标受众的分析，自身产品的定位，广告的表现形式等等策略。通过对不同案例的分析，探讨不同企业在微信营销中的广告策略，以及会遇到的问题，将如何解决，这些都是本文将探讨解决的主要问题。

关键词：广告策略  微信营销  朋友圈  公众号  第三方
Research on Advertising Strategy in WeChat Marketing

ABSTRACT
    WeChat marketing is accompanied by the rise of mobile Internet and the emergence of a new marketing way,the development has been deeply into people's lives, and advertising in the enterprise WeChat marketing measures necessary.WeChat covers a wide range of users, including all walks of life and all ages, which will facilitate different enterprises in the WeChat marketing, target groups positioning screening, to achieve accurate marketing.Different enterprises in the WeChat marketing, advertising strategies are different, friends circle, WeChat Subscription, third parties cooperation, pictures, text, video, tweets, activities, publishing and so on.According to the analysis of the target audience, the positioning of their products, the form of advertising and so on.Through the analysis of different cases, to explore different enterprises in WeChat marketing advertising strategy, and the problems encountered, how to solve, these are the main problems that will be discussed in this paper.

Key Words：Advertising strategy   WeChat marketing 
             WeChat's Circles   WeChat Subscription   Third party

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