新媒体与美国总统大选政治——以2016年特朗普选举为例
进入信息时代后，大众媒体有了脱胎换骨的变化，新媒体正是互联网时代下的产物，被赋予了鲜明的时代特征。近几年来，新媒体与美国总统选举的结合日趋紧密，更加明显。故本文将研究新媒体对2016年特朗普当选美国总统的影响，对特朗普如何利用新媒体成功当选进行分析。本文共分为四部分，第一部分侧重于新媒体的理论概述，第二部分侧重于新媒体近几年在美国总统大选中的运用状况，第三部分侧重于在2016年美国总统大选中，特朗普对新媒体的运用情况，第四部分则是对全文的总结。
【关键词】新媒体；总统大选；特朗普；影响
[Abstract]Coming into The Information Age, New Media transforming from traditional Mass media with great changes is endowed with unique time features. Recent years, esp. since Obama was elected to be Mr. President in 2008, the unity between new media and U.S. general election is becoming more and more intense and obvious. Thus the paper will study on the influence new media has on U.S. general election in 2016, which is how Donald•Trump use it to be elected. The paper includes four parts totally, first for the theory of new media，second for the condition of new media in the election recent years, third for how Donald•Trump managed to use it and the last one for a conclusion.
[Key Words] New Media; General Election; Donald•Trump; Effect
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