大学生不良消费行为分析及对策研究
大学生消费问题是目前社会关注的热点，当前大学生的消费观念和消费方式均呈现多样化的特征。社会、学校、以及大学生自身等诸多因素造成大学生在消费中出现种种不良消费行为。为帮助大学生顺利成长成才，必须多方位的培养大学生健康的消费心理，社会方面要营造健康向上的消费文化氛围；学校方面应广泛的开展价值观教育、道德观教育和消费知识教育，并为大学生提供更多的社会实践机会；同时大学生也理应学会自我控制和自我教育。本文通过对目前部分大学生的问卷调查和实地了解，总结出目前大学生不良消费行为的主要表现，希望研究出一些消减不良消费行为的对策，为社会、学校、家庭促进大学生科学、合理地消费提供参考，刚好的促进大学生的身心健康发展；同时也为进一步加强学生管理和校园管理以及构建和谐校园贡献出一份力量。
关键词：大学生；不良消费行为；现状；原因；对策
Analysis and Countermeasure of Undesirable Consumption Behavior of College Students
ABSTRACT：The consumption problem of college students is a hot topic of social concern, and the current consumption concept and consumption mode of college students show a variety of characteristics. Many factors, such as society, schools, and college students themselves, have caused college students to have various kinds of bad consumption behaviors in their consumption. In order to help college students to grow up successfully, we must cultivate college students 'healthy consumption psychology in multiple directions, and create a healthy and upward consumer culture atmosphere in the social aspect. The school should carry out a wide range of values education, moral education and consumer knowledge education, and provide more opportunities for college students to practice; At the same time, college students should also learn self-control and self-education.Through the questionnaire survey and field understanding of some current college students, this article summarizes the main manifestations of the current college students 'bad consumption behavior, hoping to study some countermeasures to reduce the bad consumption behavior, and provide reference for the society, schools, and families to promote college students' scientific and reasonable consumption. Just promote the physical and mental health development of college students; At the same time, it also contributes to the further strengthening of student management and campus management and the construction of a harmonious campus.
KEY WORDS：college students; Bad consumption behaviour; Status; Reasons; countermeasure
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