论文,毕业论文,mba论文
您现在的位置:SPSS分析网 >> 英语 >> 商务英语案例

苹果公司新产品的营销策略


类型:案例|4500字, 类别:原创|RMB445, 附件:开题报告|文献综述

【摘要】

苹果公司新产品的营销策略

 本文以苹果公司的I Phone新产品营销策略为例,通过苹果公司的背景了解公司的成长和发展,系统的更新和进步。主要从4Ps策略的角度,即产品策略、价格策略、渠道策略和促销策略,新产品的不断研发以及和供应商的合作,另一方方面通过顾客服务和制造业,有完善的体制,并且严格的控制筛选销售渠道,逐渐的占据市场鳌头,也是电子产业的风向标。通过研究可以清楚的认识到苹果公司的优势之处,即是形成成熟的创新文化,合理运用营销组合和加强对营销策略制定的重视。通过优势劣势可以为我国自主创新品牌提供学习。

关键词:苹果公司;新产品;营销策略
Abstract

  This paper takes three series of new product marketing strategy called Apple 's I Phone for example. Through the background of Apple to understand the company's growth and development, system updates and progress. The analysis in new product marketing strategy is mainly from the point of view of the 4Ps strategy, named the product, price, place and marketing. New product research and development and cooperation with suppliers, the other side through the customer service and manufacturing, a sound system, and strict control of screening sales channels, not only gradually occupy the market, but also the vane of the electronics industry. Through the analysis, we can clearly understand the Apple 's successes, and then get some enlightenment: forming a mature innovation culture, make a proper use of marketing combination and strengthen emphasis on formulating marketing strategy. And the advantages and disadvantages of China's independent innovation brand can provide learning.

Key Word: Apple inc; new products; marketing strategy

 

*获取本原创详情|案例服务请咨询↓→【电脑QQ咨询】|【手机QQ咨询】

| |