新型文化媒介人的受众导引研究

随着新型文化媒介人这一群体的扩大化，给受众带来了双面的影响，受众的深层心理模式被迫发生了位移，并且积极主动地参与了自身人格的建构。新型文化媒介人借助于各类媒介，用自己的方式改变着自身以及受众，并且影响有继续增大的趋势，如何从新型文化媒介人入手，在新型文化媒介人和受众之间架构良性的桥梁，在物质和精神之间找到平衡点至关重要。
关键词：新型文化媒介人  受众  自律

Title：Research on the Guidance of New Cultural Media People to Audience

Abstract：With the expansion of the new cultural media group, the audience has a double-sided influence, and the deep psychological model of the audience has been forced to shift, or actively participate in the construction of their own personality. New cultural media people use their own means to change themselves and their audiences in their own way, and influence the trend of increasing, how to start from a new cultural media, and build a benign bridge between new cultural media people and audiences. It is essential to find a balance between material and spiritual。
Key words：new cultural media；audience；self-regulation

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