品牌应用软件的整合营销传播策略——以美国想象力为例

近年来，英语培训机构呈现出发展趋势，在线学习应用成为许多家长的首选。美国的想象力一直致力于帮助世界各地的儿童提供有效可行的英语学习方法。本文通过对教育软件当前发展趋势调查，以及对想象力英语整合营销传播策略的研究，对想象力英语进行了深入剖析。本文主要分析了美国想象力APP整合营销传播策略的成功之处与应对问题的解决措施，期望能够为其他应用软件的发展和成长给予策略建议。

关键词：应用软件；整合营销传播；美国想象力APP；策略建议
Integrated Marketing Communication Strategy for Brand Application Software (APP)
---Take the Imagine learning APP for example
Abstract: In recent years, English training institutions have shown a trend of development, and online learning applications have become the first choice of many parents. The American imagination has been dedicated to helping children around the world provide effective and feasible ways to learn English. This paper deeply analyzes the imagination English through the investigation of the current development trend of educational software and the research on the integrated marketing communication strategy of imagination English. This APP product imagination from the United States has achieved very good results in integrated marketing communication. We research how to market and how to solve problems, and hope to give strategic advice for the development and growth of other applications.

Keywords: application softwareintegrated, marketing communication strategy,Imagine learning

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