互联网背景下纸质图书市场需求及其商业模式研究

纸质图书产业是我国的传统的图书产业，近年来随着互联网的普及，电子图书的出现使得纸质图书行业面临着前所未有的重大挑战。本文通过对比纸质图书与电子图书的优势与劣势，分析纸质图书行业市场面临的威胁以及机会，并从各个年龄层次对纸质图书的市场需求进行分析，从而定位纸质图书行业的目标人群，并对纸质图书行业的受众群体进行分析从而来探讨纸质图书未来的商业模式，以求在激烈的市场竞争中重新获得主导地位，不被电子图书这类发展迅猛的产品所替代。在互联网时代，纸质图书在提高服务意识的基础上，需要利用互联网这一工具，并且坚守产品品质，树立良好的品牌形象。
关键词：纸质图书、电子图书、市场需求、商业模式

Research on Market Demand and Business Model of Paper Book under the Background of Internet
Abstract: The paper book industry is our traditional book industry. In recent years, the popularity of the Internet and the emergence of electronic books make the paper book industry face unprecedented challenges. By comparing the advantages and disadvantages of paper books and e-books, analyses the threats and opportunities faced by the market of paper books industry, and analyses the market demand of paper books from different age levels, so as to locate the target population of paper books industry and analyze the audience groups of paper books industry, so as to explore the future business model of paper books. In order to regain the leading position in the fierce market competition and not be replaced by the rapid development of e-books. In the Internet era, paper books need to use the Internet as a tool and improve service awareness, adhere to product quality and establish a good brand image.

Key words: paper books, e-books, market demand, business model

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