浅析跨国公司在华经营的新趋向——以沃尔玛为例

随着世界经济形势的风起云涌，为了更好的适应并且作为世界经济发展的佼佼者，跨国公司也在接而连续的调整着本身发展策略，然而跨国公司在拓展全球市场时发现存在着很大的市场差异，不同的国家和民族，决定了文化背景和经济消费结构的差异。跨国公司应该遵循全球战略的宗旨，明确实施本地化战略。在全球经济逐渐回暖，投资环境日益改善的背景下，跨国公司必将把投资重心落实在大规模的在华投资。本文以探索跨国公司在华经营新趋向为目的，通过研究具有代表性的跨国公司沃尔玛的数据事实，了解跨国公司在华运营的现状并对其进行系统研究。同时也为在华跨国公司的未来发展提供建议与对策。
关键词： 跨国公司；沃尔玛；经营模式

An Analysis of the New Tendency of Multinational Corporations' Operation in China——Take Wal-Mart as an example
Abstract: As the global economic situation is surging, and in order to better adapt and become the leader in the world's economic development, multinational companies are continuously adjusting their own development strategies. However, multinational corporations have found a great deal in expanding the global market. Market differences, different countries and nationalities, determine the differences in cultural background and economic consumption structure. Transnational corporations should follow the purpose of the global strategy and clearly implement localization strategies. With the gradual recovery of the global economy and the increasingly improving investment environment, multinational companies will surely focus their investments on large-scale investment in China. This paper aims to explore the new trends of multinational companies operating in China. Through studying the data facts of a representative multinational Wal-Mart, we can understand the current situation of multinational companies operating in China and conduct systematic research on them. At the same time, it also provides suggestions and countermeasures for the future development of multinational companies in China.
KeyWords: Multinational corporation; Walmart; Business model 

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