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论玻璃制造企业的对外投资策略——以福耀玻璃为例


类型:案例|16000字, 类别:原创|系数:4.08, 附件:开题报告|文献综述

【摘要】

论玻璃制造企业的对外投资策略——以福耀玻璃为例


如今经济高速增长,纵观全球发展的大环境,我国在投资市场上也做出了非常大的努力,不管是对外投资还是引进外资都有很大的提升。近年来,我国玻璃制造企业积极探索“走出去”的投资策略,正在主动与国际发展接轨,通过这种方式能够提升我国的玻璃制造业在国际市场的地位。但是通过分析我国近两年玻璃制造业的情况可知,当前玻璃产业的发展还存在着非常多的问题,例如创新性不够、市场供需不平衡等等,因此,我国的玻璃制造业想要谋求更好的发展,就需要对我国玻璃制造业所面临的困境进行深入分析,然后针对每一个问题都提出解决策略,只有这样,才能够实现我国玻璃制造业的国际化。在本文当中,以我国著名的福耀玻璃制造企业为研究对象,将理论分析与实际案例相结合,为我国玻璃制造业的发展提供一个新的发展途径,促进我国玻璃企业的发展。

关键词:  玻璃制造业;对外直接投资;福耀玻璃

On the foreign investment strategy of glass manufacturing enterprises—— take fuyao glass as an example
Abstract: Nowadays, with rapid economic growth, China has made great efforts in the investment market in the context of global development. Both foreign investment and foreign investment have been greatly improved. In recent years, China's glass manufacturing enterprises to actively explore the investment strategy of "going out", is actively with the international development, in this way can improve the glass manufacturing status in the international market of our country. But through the analysis of the situation of two glass manufacturing industry in our country, the current the development of glass industry, there are a lot of problems, such as innovative, market supply and demand imbalance, and so on, therefore, our country want to seek better development of glass manufacturing, you need to glass manufacturing industry of our country is facing the plight of the in-depth analysis, and then for every problem solving strategy, only in this way, can realize the internationalization of glass manufacturing industry in our country. In this paper, to our country's famous fuyao glass manufacturing enterprises as the research object, combining theoretical analysis with the actual case, for China's glass industry development provides a new way of development, promote the development of Chinese glass enterprises.

Key Words:  Glass manufacturing;Outward direct investment; Fuyao glass

 

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