可口可乐的市场营销策略与技巧

随着时代的不断发展，企业的发展依靠许多因素，尤其是战略的调整与优化。战略是一个企业发展的立足点，在现在消费市场和流行趋势的不断变更中，战略的调整往往关乎着一个企业的存亡。对于大型企业来说，战略尤为重要。由于企业性质已经定型，进行产业结构调整的可能性很小，因此就更加需要灵活的策略去应对市场的变化，在激烈的市场竞争中顺利发展。

关键词：营销战略；数据营销；战略结构调整

Abstract

The company's development depends on many factors according to the times, especially the optimized marketing strategies. Good strategies is an essential and long-standing factor deciding the life or death of an enterprise. As the nature of large enterprises has been defined, industrial structural adjustment appears unlikely. Therefore enterprises need more flexible methods to face the market change.

Key words: marketing strategies; data marketing; strategic adjustment

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