互联网背景下中国会展业发展趋势及策略

本文深入分析了目前我国会展业发展进程中所面临的问题、机遇和挑战。探讨互联网大数据对于世界和中国会展业的推动作用；通过分析在互联网影响下世界会展业发展的特点，对我国的会展业发展提出建设性意见。本文得出结论，在互联网时代，信息技术的熟练运用是在全球会展业中制胜的关键。我国会展业必须打破传统格局，同时加强展览人才培养，打造数字会展时代，塑造全球化的专业会展品牌。
关键词：互联网；会展业；策略

Development Trends and Strategies of China's Convention and Exhibition Industry under the Background of the Internet
Abstract：This paper deeply analyzes the problems,opportunities and challenges faced in the development of China's convention and exhibition industry. Exploring the role of Internet big data in promoting the world and China's convention and exhibition industry;by analyzing the characteristics of the development of the world's convention and exhibition industry under the influence of the Internet,it provides opinions on the development of China's convention and exhibition industry.This paper concludes that in the Internet age,the skilled use of information technology is the key to success in the global convention and exhibition industry. China's industry must break the traditional pattern,strengthen the training of exhibition talents,create a digital exhibition era,and shape a global professional exhibition brand.
Keywords: internet;exhibition industry;strategy

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