长三角地区互联网+旅游实现智慧管理发展初探

目前，“智慧旅游”这个词已经越来越被大家所熟知。在传统旅游方式已经慢慢变得不再适合快节奏生活的当下，人们急需要一种新型旅游方式来体验更好的新时代旅游。而发展这种新型旅游方式的最重要途径就是如今发达的网络平台与日益兴起的“互联网+”模式。本文将以“长三角”地区为例，探讨“智慧旅游”发展信息化程度不高的背景、网络旅游平台不普及的问题以及通过优劣分析来解决长三角地区发展智慧旅游的办法。同时我将通过SWOT分析方法，详细分析“长三角”地区旅游业存在的优势、劣势，以及在发展“智慧旅游”可能面临的机遇和挑战，针对分析问题，从建立信息系统平台建设方面提出一些可行的建设方案。
关键词：智慧旅游；信息化；互联网+；长三角地区
 
Internet+ and tourism in Yangtze River Delta region to realize intelligent management development

Abstract: At present， the term "smart tourism" has become more and more familiar to everyone. At a time when traditional travel methods have slowly become less suitable for fast-paced life， people are in desperate need of a new type of travel to experience better new-age tourism. The most important way to develop this new type of tourism is today's developed online platform and the growing "Internet +" model. This article will take the "Yangtze River Delta" region as an example to explore the background of the informatization of "smart tourism" development， the problem of not popularizing the network tourism platform， and the solution to the development of smart tourism in the Yangtze River Delta region through the analysis of advantages and disadvantages. Through SWOT analysis method， it analyzes in detail the advantages and disadvantages of tourism in the “Yangtze River Delta” region， as well as the opportunities and challenges that may be faced in the development of “smart tourism”. In view of the analysis of problems， it proposes some feasible construction from the establishment of information system platform.
Keywords: smart tourism; informatization; Internet +; Yangtze River Delta region

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