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中国石化和美国通用公司的企业文化对比研究


类型:案例|4500字, 类别:原创|SPSS系数355, MBA附件:开题报告|文献综述

【摘要】

中国石化和美国通用公司的企业文化对比研究企业文化是一个公司的灵魂,本文从中美具有代表性的两个企业——中国石化公司和美国通用公司中取证,研究中美企业文化在价值观、管理方式、对待客户的态度,个人主义与集体主义四个方面的差异,并在此基础上对中国企业文化的发展提出相应的建议与措施,并为正在转型的一些企业做出相应的指导。
                           
关键词:企业文化;中国;美国;外贸
Abstract
 
Corporate culture plays the role as the soul of the company. In this thesis, two typical enterprises in large scale from China and America have been listed,analyzed and compared. And in the comparison, the existing differences between Chinese and American corporations will be analyzed in four aspects, and they are valuable management style, attitude towards clients, individualism and collectivism. After that, some measures and suggestions for the development of Chinese enterprises will be listed, and companies who are on their period of transformation can benefit a lot.
                           
Key words: Corporate Culture; China; America; foreign trade

 

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