接受美学视野下旅游景点介绍的英译研究
随着旅游业的迅猛发展,旅游文本的翻译也越来越受到翻译界的关注。然而对旅游文本的研究大多从功能翻译理论和跨文化视角进行的,鲜有学者将接受美学这一以读者为中心的文学理论应用于旅游翻译实践。旅游景点介绍属于以读者为中心的信息型和呼唤型文本,其功能主要在于传递信息,其次是吸引游客。因而接受美学为以读者为中心的景点介绍英译提供了一个合理的视角。
本文以文学理论接受美学为框架，探讨其在旅游景点介绍材料英译中的有效应用。期待视野是接受美学的核心内容，读者在阅读之前，本身就具有自己独特的学偏好，主观意见。这些因素的存在导致了每一个读者具有不同的期待视野。本论文以读者为中心，根据其不同的期待视野，提出了具体可行的翻译策略。在翻译过程中，采用删减、改写、类比的翻译方法以缩小美学距离，满足读者的本身的期待视野，同时利用增译、音译、音译加解释的翻译方法增加中国特色文化元素，以此来扩大目标人群的期待视野。
关键词：旅游景点介绍英译；接受美学；期待视野；
On C-E Translation of Scenic-spot Introduction from the Perspective of Reception Theory
Abstract
With the rapid growth of tourism industry, the study of its translation is increasingly attracting more attention of translation scholars. However, most of the previous studies discuss this translational activity by the functionalist approach and cross-culture approach, few of them take the perspective of reception aesthetics, a reader-oriented theory. The functions of scenic spot introduction lie mainly in sending messages and then attracting readers, which belongs to the reader-oriented informative and vocative text types. Therefore reception aesthetics presents a good theoretical basis for the translation of scenic spot introduction.
This paper uses Reception Theory as its theoretical framework to discuss its application in the C-E translation of scenic-spot introduction. The horizon of expectations is its main concept. The readers have their own aesthetic preferences, subjective experience and opinions before reading a text. All these factors create different horizon of expectations. Taking into consideration of target readers’ different horizon of expectations, the author puts forward omission, rewriting and analogy to shorten the aesthetic distance between the source text and the target readers and amplification, transliteration and transliteration plus explanation to broaden target readers’ horizon of expectations by providing more unique Chinese cultural elements.
Key words: scenic spot introduction; reception theory; horizon of expectations;
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