高通在中国的营销策略Marketing Strategy of Qualcommin China
本文利用营销理论知识,分别从市场、产品、服务、渠道、促销等方面,提出公司在移动互联网时代的营销策略,并从调整市场发展规划、优化市场营销目标、加强营销团队建设、完善营销管理制度、建设企业营销文化等方面探讨了高通公司在中国的营销策略的实施。本文的研究以期能为公司未来发展提供借鉴。
关键词：市场策略；高通；营销分析
Abstract
In this paper, using the theory of marketing knowledge, respectively from the market, products, services, channels, promotion, etc., put forward the marketing strategies of companies in the era of mobile Internet, and from the adjustment of market development plan, optimize the marketing target, strengthening marketing team building, developing marketing management system, the construction enterprise marketing culture new netcom science and technology information is discussed the implementation of company marketing strategy. The purpose of this study is to provide a reference for the future development of the company.
Key Words: marketing strategy; Qualcomm; marketing analysis
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