浅析标志性歌手的粉丝经济及其启示

Abstract

    With the development of the fans culture, the definition of fans has already penetrated from entertainment into technology, sports, politics, Internet and other fields. A new cultural and economic model—fans economy, has gradually developed its unique form and produced a series of economic benefits under the influence of the new media and Internet. With the promotion of the social Internet and the development of market economy, fans economy has been assured of a place in the culture industry. Fans economy is not a new concept but a long-term result. As a matter of fact, fans economy has the power influencing the market economy since the group of fans appears. No matter how fans economy develops, its market nature will not change. It still needs to be constructed on the relationship between fans and followers, and needs to improve the consumer stickiness and obtain economic interests and social effects through word-of-mouth marketing. In this paper, it systematically researched the formation and development of iconic singers’ fans-economy and found that the operation of this model is a two-step business mode that uses the Internet platform to gain profits through communication channels, including the cultivation and expansion stages. The greatest innovation point of idol fans economy lies in the operation strategy that it is based on the Internet social media online and it can communicate at short range offline. This paper is divided into three parts: Introduction, the body and Conclusion. The body part consists of four chapters. Chapter One introduces the idol industry. Chapter Two is the concept and source of fan culture. Chapter Three summarize the development of the fan economy. Chapter Four is the analysis of the operation of the fan economy.
Key words: fan culture; fan market economy; idol

摘要

随着粉丝文化的发展，粉丝的定义已经从娱乐领域渗透到科技、体育、政治、网络等各个领域。一种新的文化经济模式在新媒体和互联网的影响下，迷经济，逐渐发展出其独特的形态，产生了一系列的经济效益。随着社会网络的普及和市场经济的发展，粉丝经济在文化产业中的地位已得到保证。粉丝经济不是一个新概念，而是一个长期的结果。事实上，自粉丝群体出现以来，粉丝经济已经对市场经济产生了巨大的影响。无论粉丝经济如何发展，其市场性质都不会改变。它还需要建立在粉丝与追随者之间的关系上，需要通过口碑营销来提高消费者的粘性，获得经济利益和社会效果。本文对标志性歌迷经济的形成和发展进行了系统的研究，发现该模式的运作是一种两步走的商业模式，即利用互联网平台通过传播渠道获取利润，包括培育和拓展阶段。偶像粉丝经济最大的创新点在于其基于网络社交媒体的线上、线下短距离传播的运营策略。本文分为绪论、正文和结语三部分。正文部分由四章组成。第一章介绍偶像产业，第二章是粉丝文化的概念和来源，第三章总结了粉丝经济的发展，第四章对粉丝经济的运营做出了分析。
 
关键词：粉丝文化；粉丝市场经济；偶像

*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】