浅析自媒体视域下艺术市场面临的机遇与风险——以艺术类自媒体“艺术维C”为例现如今，伴随着全球移动互联网技术的发展，自媒体创造了一种全新的模式，并渗透到各行各业。对于艺术市场而言，以自媒体平台为依托带来了更多的发展机遇。但是同样存在着一些阻碍艺术市场的健康发展的问题。因此本文以艺术类自媒体“艺术维C”为例子，结合自媒体起源、概念、特点，分析当今自媒体的兴起给艺术市场带来的机遇与挑战。本篇论文采用案例研究、文献分析、文本分析法进行综合分析，从解放生产力、发展生产关系、助力艺术普及推广、扩大艺术消费市场的角度，研究自媒体视域下艺术市场面临的机遇。从艺术传统商业、销售、分成、推广模式以及对艺术评判主体和标准的改变来分析，自媒体视域下艺术市场面临的挑战。本文力求具体而客观地展现自媒体视域下艺术市场所面临的机遇与风险. 关键词：自媒体；艺术市场；艺术商业模式；艺术评判；艺术内容 On the Opportunities and Risks of Art Market from the Perspective of Media —— Taking the Art Dimension C" as an Example ABSTRACT Nowadays, with the development of global mobile Internet technology, self- media has created a brand-new model and penetrated into all walks of life. For the art market, relying on self-media platforms will bring more development opportunities. But there are also some problems that will hinder the healthy development of the art market. Based on this, this article takes "Art Dimension C" art self-media as an example, combined with the origin and characteristics of self-media. This article strives to comprehensively and objectively show the opportunities and risks faced by the art market from the perspective of the media. Keywords: Self Media; Art Market; Art Business; Art Critical; Art Content
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