我国网络游戏产业链经营模式研究——以《王者荣耀》为例 21世纪初网络游戏开始出现，在信息技术更新迭代迅猛发展的背景下，国内网络游戏在短短二十年的发展下火速进步，在国内国外都取得了不小的成绩，成为了文化产业中的佼佼者。党的十八大以来，在创新发展战略中文化产业的发展更是成为重中之重，在文化强国的长远战略下，中国网络游戏产业需要在促进经济发展、满足人民日益提高的精神需求的基础上增强核心文化竞争力，增加更多的中国文化元素。以《王者荣耀》为例来进行我国网络游戏产业链经营模式研究，探索网络游戏这一文化产业新业态的生产经营规律，指出我国网络游戏产业链经营模式的不足之处，从理论层面为我国网络游戏产业提供建议，更好地引导网络游戏产业的进一步发展，提高这一产业的生产经营能力，使其尽快成为战略性支柱产业。 关键词：网络游戏；产业链；王者荣耀 Research on the Business Model of My Country's Online Game Industry Chain——Taking "Glory of the King" as an Example ABSTRACT Online games began to appear at the beginning of the 21st century. Under the background of rapid development of information technology updates, domestic online games have made rapid progress in just two decades of development. They have achieved considerable results both at home and abroad, and have become a cultural industry. The best. Since the 18th National Congress of the Communist Party of China, the development of the cultural industry has become the top priority in the innovation and development strategy. Under the long-term strategy of a cultural power, China’s online game industry needs to promote economic development and meet the increasing spiritual needs of the people. On the basis of strengthening core cultural competitiveness, adding more Chinese cultural elements. Take "Glory of the King" as an example to study the business model of my country's online game industry chain, explore the production and operation rules of the new business form of online games, a cultural industry, and point out the shortcomings of the business model of my country's online game industry chain. Provide suggestions for the online game industry to better guide the further development of the online game industry, improve the production and operation capabilities of this industry, and make it a strategic pillar industry as soon as possible; improve the vacancy in the research on the cultural industry to make up for the research insufficient. Keywords：Online games industry chain glory of the king
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