寿险营销是当代先进的市场营销科学在寿险行业的具体运用，
是寿险公司为实现经营目标和满足保户的寿险需求，根据市场环境，利用各种营销策略和技术，与寿险营销对象沟通，达到说服寿险营销对象投保的运作过程。黑龙江省寿险营销存在很多问题。忽略准确的目标市场定位，营销新险种开发较多而不能适应保险市场需求，寿险营销宣传力度不够，居民保险意识不强。可以通过营销渠道策略、险种策略、商品定价、服务营销策略来解决问题。
关键词：市场营销；寿险营销；营销策略
Abstract
Contemporary Life Insurance Marketing is the marketing of advanced science in the concrete application of the life insurance industry, life insurance companies to achieve operational objectives and meet the demand for life insurance policy holders, according to the market environment, using various marketing strategies and technology, and life insurance Targeted marketing communication, to convince the life insurance operation targeted marketing process. Heilongjiang Province Life Insurance Marketing there are many problems. Overlook the goal of accurate market positioning, marketing and more development of new types of insurance can not adapt to market demand, the Life Insurance Marketing propaganda and not enough, residents insurance awareness is not strong. Through marketing channels strategy, insurance strategies, pricing of goods, services marketing strategy to solve the problem.
Keywords：Marketing; Life Insurance Marketing; Marketing Strategy
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