通过文献资料，对比分析等研究方法，分析总结了武术产业的发展状况及开发武术产业的优势条件，探讨了中国武术产业今后的发展趋势，规范武术产业市场，发挥资源优势抢占体育市场，改革赛制将竞技武术推向市场，为开发竞技武术市场，让中国武术得到近一步的发展和推广。
关键词：商业运作 竞技武术 发展策略
Abstract: Through the literature material, research technique and soon contrast analysis, the analysis summarized the martial artsindustry development condition and the development martial artsindustry superiority condition, has discussed the Chinese martial artsindustry next development tendency: Standard martial arts industrymarket; The display resources superiority seizes the sports market;The reform athletic competition system pushes athletics martial artsto the market; In order to develop athletics martial arts market, letsthe Chinese martial arts obtain a nearly step of development and thepromotion.
Key words: Commercial operation Athletics martial arts Development strategy
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