报纸广告口号是现代社会报纸媒体竞争的重要载体,是集商业、文化、艺术于一体的报业景观，并担负着受众对报纸品牌认可的重任。
但是对我国现今的报纸广告口号进行分析时，发现其实我国报纸的广告口号还是出现了诸多的问题，最重要的问题就是广告口号空洞、缺乏目的性、缺乏现实性，不能很好的表达出报纸的理念和宗旨，从而不能得到广泛的传播。因此这些问题是值得我们去考虑和解决的，在制作报纸广告口号时应注意突显媒体的理念和宗旨，将报纸的品牌形象和内容等结合起来，做到简练且符合实际，真正成为报业竞争的重要砝码，让报纸广告口号发挥好应有的作用。
【关键词】报业竞争；报业形象；报纸口号
【Abstract】Newspaper advertising slogan of modern society is an important competition in the media newspaper carrier, is set commercial, cultural and artistic landscape in one of the press and charged with the audience on the heavy responsibility of the newspaper brand recognition. However, China's newspaper advertising slogan of today's analysis, they discovered that in fact China's newspaper advertising slogan or a lot of problems, the most important issue is the advertising slogan empty, the lack of purpose, lack of reality, not a very good expression to the newspaper Concept and purpose, which is not widely disseminated. Therefore these issues are worthy of our consideration and resolution, in the production of newspaper advertisements should pay attention to when the slogan highlighted the concept and purpose of the media, the newspaper's brand image and integrate the content, be concise and in accordance with the actual, real competition into the Newspaper The important weight to newspaper ads slogan should be good to play the role.
【Key Words】Newspaper Competition； Newspaper image；Newspapers slogan
*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】
