随着博客的迅速发展，让越来越多的广告主和企业开始尝试在博客上投放广告。
在国外很多成熟的博客广告机制已经成为一种新型的广告形式，也是在网络广告基础上发展起来的新型广告形式。所谓博客简言之就是网络日志。博客广告就是博客主利用博客做广告，并且这样一种有别于传统的广告的新形式，越来越受到人们的关注，也并且有越来越多的企业和从事博客的主喜欢这样的传播方式，它如此受欢迎，有它背后所隐藏的传播学原理，本文将从传播模式的角度，对博客广告的传播模式进行分析，并初步探讨博客广告未来的发展策略。
关键词：
博客广告 传播模式 二级传播 多级传播
Abstract：
With the rapid development of the blog, so that more and more advertisers and companies began to run ads on the blog. In many foreign countries mature blog advertising mechanism has become a new form of advertising, Internet advertising is also in developed on the basis of new forms of advertising. In short the so-called blog is the Web log. Blog blog advertising is the main use of blog advertising, and such a different from traditional advertising to new forms, more and more people's attention, and a growing number of enterprises and in the main like this blog The mode of transmission, it so popular, it is hidden behind the dissemination of principles, this mode of transmission from the point of view, the spread of the blog advertising model for analysis and discussed the future development of blog advertising strategy.
Key words:
blog advertising model spread Multi-level communication
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