在这个信息爆炸的时代，人们的注意力已经成为这个时代的稀缺资源，
传统广告已经被人们手中的遥控器调度到视线以外。于是植入式广告应运而生，并且如火如荼的发展着，逐渐渗透到生活的各个方面。春晚作为十几亿华人的年末大餐自然也成了商家争相植入的载体。本文主要从春晚的现状和春晚植入式广告的几种形式开始分析植入式广告的效果以及如何提升春晚植入广告的传播效果。
关键词：植入式广告、春晚、受众参与性、传播效果
Abstract： In this era of information explosion, attention has become this era of scarce resources, traditional advertising has come to be in the hands of remote control operation to the outside line of sight. So product placement came into being, and the development of a full swing, and gradually penetrated into all aspects of life. As more than one billion Chinese Spring Festival Gala Evening at the end of dinner he became a business competing carrier implantation. This article from the Spring Festival Evening Spring Festival Evening implantable status and several forms of advertising began to analyze the effect of product placement advertising, and how to improve the advertising effect implantation Spring Festival Evening.
Keywords: product placement , Spring Festival, audience participation, dissemination of results
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