广告是随着经济的变化而不断变化，并受科学技术等诸多因素的影响。国际广告需要不断的进步和发展来适应新的经济形式，所以本文从国际广告的发展历史、发展规律以及国际广告发展阶段的发展特点为研究目标，试图分析并找出国际广告的发展趋势。21世纪是一个全新的世纪，国际广告也面临着挑战，国际广告会发生怎样的变化，这是本文研究的重点。本文主要从国际广告发展的各个阶段以及各阶段的发展特点来简观国际广告的发展趋势。
关键词： 国际广告 全球化 广告内涵
Abstract
The advertisement is along with the economy's variety that science technique but continuously change, and suffer the influence to wait many factors.The advance that international advertisement demand is continuously adapt toes the new economic form with the developments, therefore the development history that this text is from the development characteristics that international advertisement, development the regulation and international advertisement develop the stage for studying the target,try analysis to combine to find out international advertisement of development trend.21 centuries is an all new century, international advertisement to also facing the challenge, international advertisement can take place how of variety, this is this text point that study.Main the development characteristics of the each stage and each stage of this text that develop the development trend that come the Chien's the international advertisement from the international advertisement.
keywords: international advertisement Globalization Advertise the content extension
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