墙体广告是电视剧进行推广的重要方式之一，但是对其传播效果的测定较少见诸文字。
本文通过对南昌市区电视剧墙体广告的调研分析后，设计相关问卷对其传播效果进行调查。调查结果表明，墙体广告效果主要在于主题设定上，其广告效果受制于不同的受众，地域和主题。通过分析本文认为，墙体广告应加强与其它电视剧广告的配合，加强与环境之间的协调一致，加强与不同受众之间的适配性。
关键词：墙体广告、传播效果、非随机抽样
Abstract
Wall TV advertising is one of the important way to promote the TV play, but its spread effect is less written in document. Based on the research of wall TV advertising in Nanchang area, design-related questionnaire survey of its spread effect. Survey results show that the advertising effect of the wall is on the theme set, the advertising effect subject to different audiences, geographic and thematic. By analyzing the paper that the wall advertising should be strengthened with other TV ads with the environment and enhance coherence between the different audiences and strengthen the adaptation of different audience.
Keywords: wall ads, effect, Non-probability sampling
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